Excellence in Account Management White Paper

The Art and Science of Enhanced Account Management

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Contents:

1. Introduction

2. BeeCastle value-add methodology

3. Championing adoption of D&A

4. Considerations for D&A software

5. A Culture of data

6. Customer qualification

7. Building relationship equity

8. Monetising RE

9. Assessing profitability

10. Cost reduction

11. Setting growth targets