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Excellence in Account Management white paper

The Art and Science of Enhanced Account Management

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Contents

  1. Introduction
  2. BeeCastle value-add methodology
  3. Championing adoption of D&A
  4. Considerations for D&A software
  5. A culture of data
  6. Customer qualification
  7. Building relationship equity
  8. Monetising RE
  9. Assessing profitability
  10. Cost reduction
  11. Setting growth targets

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